Speeding Reduced at Ford GTBC with Smart Cameras
Ford GTBC reduced speeding with radar signs and cameras, improving safety in parking and entry zones.
The Client
Ford Global Technology & Business Center (GTBC) in Chennai is a strategic hub for Ford’s operations in the Asia-Pacific region. The center houses thousands of employees and plays a key role in engineering, technology, and business services for the global Ford network.
The Challenge
With thousands of employees moving in and out of the campus daily, Ford GTBC experienced issues with speeding—especially around the entry/exit roads and multi-level parking areas. Previous attempts using speed breakers and barricades failed to significantly change driver behavior. A smarter, automated solution was needed.
The Solution
Traffic Logix installed ES11 speed radar signs paired with awareness cameras, offering real-time speed display and visual deterrents. These units were integrated into Ford’s on-premises system, linking violations directly with employee records via API. Speeding employees received automated email notifications with photo evidence, creating strong accountability.
Benefits Obtained:
- Immediate drop in speeding incidents
- Photo-based alerts increased driver responsibility
- Integration with internal systems for efficiency
- Greater adherence to speed limits across campus
- Safer environment for employees and visitors
- Reduced risk of accidents and related costs
Digital enforcement through visible speed signs and photographic evidence is highly effective even in corporate settings. The shift from physical deterrents to intelligent systems created better results with less manual intervention.
The combination of radar signs, awareness cameras, and smart integration helped foster a culture of responsibility and caution behind the wheel. A clear success story—and one Ford is now recommending to its other divisions.
