Transforming Road Safety in Gurugram: How Grohe India and Traffic Logix Revolutionized Safety on Gurugram Roads.
A pioneering initiative by Traffic Logix, Grohe India Pvt. Ltd and Gurugram Traffic Police have significantly improved street safety in Gurugram.
The Client
Grohe India Pvt. Ltd, in partnership with Gurugram Traffic Police, sought progressive strategies to fight the growing issue of overspeeding in Gurugram. Grohe is an internationally recognized company specializing in sustainable designer kitchen and bathroom fixtures. With local offices right in Gurugram, they were cognizant of the dangers of the city’s roads and resolved to take action to create positive change. They worked with the Gurugram Traffic Police to implement solutions from Traffic Logix to enhance driver awareness, reduce reckless driving, and decrease fatalities on Gurugram’s roads.
The Challenge
Gurugram streets can be dangerous to travel on. In the past three years, there were close to 2,000 accidents reported, leading to over 1,000 deaths. Overspeeding is one of the leading causes of collisions and fatalities on Guragram’s roads. In addition to daily local traffic commuting to work, Gurugram is a popular travel option offering a variety of experiences and places to explore. This creates added traffic congestion and increases risk for anyone driving on Gurugram’s roads.
Grohe India Pvt. Ltd.’s aim was to protect the city’s roads. However, previous efforts to control speed were ineffective. They were in need of a dynamic solution that could convey the importance of speed limits to drivers and promote safer driving behavior.
The Solution
Traffic Logix supplied Grohe India Pvt. Ltd with cutting-edge interactive digital speed detection signs. The SafePace Evolutions signs communicate with drivers, displaying speeds in real time using advanced radar technology. The signs boast bright 30.4 cm LED digits and are solar-powered and environmentally friendly. In addition to displaying driver speed, they offer flashing warnings to alert speed violators.
The intelligent signboards have been strategically installed on 32 local roadways identified as high safety risk including Golf Course Road and MG Road. Many of them were placed in locations with high concentrations of visitor traffic.
In addition to the innovative signs, Traffic Logix also supplies the Gurugram police department with access to the user-friendly Logix on Cloud, an online platform that offers detailed traffic analysis and real-time monitoring. This enables the police department to monitor speeding, assess the impact of the signs, and enforce additional measures when needed.
Benefits
The implementation of Traffic Logix digital speed detection signs has already had transformative effects on the safety of Gurugram’s streets. The dynamic nature of the SafePace Evolution signs has encouraged drivers in the area to slow down and has been particularly successful in managing visitor traffic. The solar-powered signs are now only eco-friendly but also require minimal maintenance.
The daily commute and visitor driving are now both safer thanks to the partnership between Grohe India Pvt. Ltd and Gurugram Traffic Police to implement Traffic Logix solutions. Traffic Logix remains committed to developing safer, smarter cities that protect lives in India and across the world every day.